2026 buyer's guide
Turn subscriber lists into thoughtful, measurable campaigns. We compared 10 established options on real pricing, genuine strengths, and the drawbacks vendors leave off the feature page.
Sorted by rating. Every price is the vendor's own published range.
Showing 10 of 10 tools
Some links below are affiliate links — we may earn a commission at no cost to you. It never changes our rankings or our criticism.
| # | Tool | Starting price | Rating | Best for | Link |
|---|---|---|---|---|---|
| 1 | Klaviyo | $20-1200+/month | Ecommerce businesses, Shopify stores, sophisticated email | Visit site → | |
| 2 | ConvertKit | $25-335/month | Creators, bloggers, podcasters, authors | Visit site → | |
| 3 | ActiveCampaign Email | $15-229/month | Ecommerce, sophisticated automation, mid-market | Visit site → | |
| 4 | Mailchimp | Free, $13-500+/month | Beginners, small businesses, simple email needs | Visit site → | |
| 5 | Iterable | Custom pricing | Enterprise companies, sophisticated marketers, high-volume | Visit site → | |
| 6 | Brevo | Free, €20-300/month | Budget-conscious, SMS + email needs, small to mid-size | Visit site → | |
| 7 | Constant Contact | $20-355/month | Small business owners, beginners, simplicity priority | Visit site → | |
| 8 | GetResponse | $15-155/month | Solopreneurs, small businesses wanting all-in-one | Visit site → | |
| 9 | Drip | $17-99/month | Ecommerce businesses, marketing automation focused | Visit site → | |
| 10 | Campaign Monitor | $9-149/month | Agencies, creative teams, design-focused | Visit site → |
$20-1200+/month
Best for Ecommerce businesses, Shopify stores, sophisticated email
$15-229/month
Best for Ecommerce, sophisticated automation, mid-market
Free, $13-500+/month
Best for Beginners, small businesses, simple email needs
Custom pricing
Best for Enterprise companies, sophisticated marketers, high-volume
Free, €20-300/month
Best for Budget-conscious, SMS + email needs, small to mid-size
$20-355/month
Best for Small business owners, beginners, simplicity priority
$15-155/month
Best for Solopreneurs, small businesses wanting all-in-one
$9-149/month
Best for Agencies, creative teams, design-focused
Every tool below includes what it does well, where it falls short, and who it actually suits.
Klaviyo is the leading email marketing platform specifically for ecommerce companies.
Best forEcommerce businesses, Shopify stores, sophisticated email
ConvertKit is an email marketing platform built specifically for creators (bloggers, podcasters, authors).
Best forCreators, bloggers, podcasters, authors
ActiveCampaign's email marketing includes advanced automation within their unified platform.
Best forEcommerce, sophisticated automation, mid-market
Mailchimp is the most popular free email marketing platform and the go-to for beginners.
Best forBeginners, small businesses, simple email needs
Iterable is a growth marketing platform for sophisticated marketing automation and customer data.
Best forEnterprise companies, sophisticated marketers, high-volume
Brevo (formerly Sendinblue) is an all-in-one email and SMS marketing platform at affordable prices.
Best forBudget-conscious, SMS + email needs, small to mid-size
Constant Contact is a beginner-friendly email marketing platform popular with small businesses.
Best forSmall business owners, beginners, simplicity priority
GetResponse is an all-in-one marketing platform including email, landing pages, webinars, and automation.
Best forSolopreneurs, small businesses wanting all-in-one
Drip is an email marketing platform focused on ecommerce and marketing automation.
Best forEcommerce businesses, marketing automation focused
Campaign Monitor is a design-focused email marketing platform for agencies and creative teams.
Best forAgencies, creative teams, design-focused
Go deeper
Detailed breakdowns of the email marketing tools above, plus the buying questions that come up most.
Keep going
Plan projects, align teams, and keep deadlines visible.
Compare 10 tools →02Build a reliable sales process around every customer relationship.
Compare 10 tools →03Keep books clean, invoices moving, and cash flow in view.
Compare 10 tools →05Understand where hours go without slowing down the work.
Compare 10 tools →06Book meetings and appointments with less back-and-forth.
Compare 10 tools →